My Street Team
Jill Williamson on September 22, 2017
Welcome, fellow book explorers! I’m so glad that you’ve found your way to this special page. Let me start by answering a few questions.
What is a street team?
My street team is an exclusive group of my readers who want to help me celebrate old books, promote new books, brainstorm with me when I need story help, and occasionally beta read new books. My street team is my sounding board. People join because they love my books and want to support me in all the writing things.
With over a million books published every year in the United States alone, it can be tricky for readers to find books by authors they’ve never heard of before. With so many out there, how do people decide what to read? How will they ever find out I exist?
That’s where my street team comes in.
Think about the last book you went out and bought. You likely heard something about first. Maybe a friend told you it was amazing or you saw it on Instagram. Or perhaps everyone has been talking about it everywhere. This is called word-of-mouth, and it’s a form of magic. Word-of-mouth sells books when thousands of dollars in advertising fails. New readers want a sure investment of their time and money. They care about what other readers think. What YOU think.
What are the qualifications?
I’m always looking for new street team members who are excited to spread the word about my books. The only qualification us that you have read at least one of my books and LOVED IT! 😀 That’s it. It doesn’t matter if you only like that one book and have never read the others. And it doesn’t matter who you know or how many people you can reach. From mega-bloggers, to librarians and teachers, to avid readers who share with friends, everyone is welcome.
What does a street team do?
There is no one thing all members must do. I need different things at different times. I might have just finished a new manuscript and be looking for some beta readers to give me feedback. Or I might be ready to play a cover reveal and need people to help post my new book cover. And if I’m gearing up for the release of a new book, I might be looking for people to partner with me to spread the word about that new story. Here is a list of things my street team does:
-Tell people about my books.
-Buy the book new, either on pre-order, on release day, or soon thereafter, which helps get the book on bestseller lists, which helps more people see it.
-Review my old books on Amazon and Goodreads if you never have. Reviews are the BEST way to help the authors you love. They don’t have to say much. A sentence or two is fine.
-Post honest (but kind and fair) reviews as soon as possible on Amazon, Goodreads, B&N.com, etc.
-Share my new release announcements (cover reveals, release parties, book signings, etc) on your social media.
-Ask your local library or school library to order the book.
-Let me know when you’re attending a conference or comic con so I can send you swag and goodies to hand out while you’re there. (Give me lots of notice, in case I need to order supplies.)
-Find me at conferences, comic cons, or book tours if I’m in your area, so we can meet. If there is more than one member of my street team around, we shall turn it into a Gathering. (Doesn’t that sound mysteriously fun?)
What are the perks for being on the street team?
Promoting my books is part of my day job, not yours. For those few and mighty who sign on to help, you will receive:
-Access to me and my writing world. 🙂
-Support from me if I can give it, like sharing your posts or answering writing questions.
-Periodic Street Team emails from me where I will share upcoming news, secret plans, gossip about my life, sneak peeks at new projects, excerpts, first looks at book covers, giveaways to enter, polls, upcoming calendar of events, and more.
-Entry into the exclusive Street Team Facebook group so we can plot and talk and laugh together.
-Special challenges. Opportunities to participate in book launch challenges, from which you will be entered to win other prizes like, autographed books, swag, and more.
-Free promo materials—some for you to keep and some to distribute.
-Discount coupons for my author bookstore for special sales.
-My enthusiastic thanks, hugs, and high-fives.
PLEASE NOTE: At this time, unfortunately, the high cost of international shipping forces me to limit the mailing of promotional materials to the continental US. Sorry!
PLEASE ALSO NOTE: I never give out copies of my old books for review. If you join the street team, you’ll be signing on to help with FUTURE projects. Once books are out in the wild and I’m no longer actively promoting them, I no longer give away review copies.
Interested in joining my street team? Do these two (or three) things:
1. Join this Street Team newsletter list (which is different from my author newsletter list). You will receive an email confirmation. If you don’t, check your spam or promotional folder and click “not spam” or “filter into inbox.”
2. Fill out this Google form, which will give me all the information I need to mail you surprises and get to know you a little better.
3. If you have Facebook, join this Facebook Street Team group. (If you don’t have Facebook, that’s okay. You can still be on the street team. I talk to everyone through the monthly newsletter, but I will interact much more often with the Facebook group.)
What is the difference between the street team and Jill’s Explorers fan group?
Jill’s Explorers is basically a fan club. It’s a private Facebook group of readers who want to have access to me in a smaller place. Click here to join.
Facebook Fan Page
If neither of these are for you, but you’d still like to show your support, you can like my Facebook Author Fan Page by clicking “like” on the widget below.
Thanks again for your interest in my books and hanging out with me. I’m so glad you stopped by. Keep on exploring new, fantastical storyworlds.